Brand Identity + Experiential Design + Visual Storytelling + Brand Foundations Program + The Block Community Platform
most brand agencies ask what you want.
we ask what you mean.
the answer to that question Is where everything begins.
what
we
build
From vision to visibility
We build visual identities, shoot cinematic brand films, design physical + commercial spaces,
& deliver brand experiences that give small businesses the foundation needed to elevate.
The People in Your Corner
Creative, strategic, and fully committed to what you're building.
Brianna
Barlow
TAELER
BUCHANAN
Co-Founder
Co-Founder
Principal Creative,
Head of Visual Brand
& Experiential Design
Head of The Block Community, Business Operations, & Client Integration
tez
barlow
charleathia
barlow
Co-Founder
Head of Film, Photography,
& Visual Brand
Head of the Brand Foundations Program, Civic Development, & Communications
Brianna didn't arrive at Built to Win by accident — she arrived through years of working deep in the fabric of Atlanta. From the nonprofit sector to youth development to global corporate strategy, she has sat in every kind of room this city has to offer and learned how the most powerful brands connect strategy to culture.
A Clark Atlanta University alum and current Interior Design student at SCAD, minoring in Visual Design, her perspective is as layered as Atlanta itself — operating at a level where business acumen and artistic vision are one. She built an agency that thinks like a corporation and creates like an artist, because she knew the world needed both.
While the creative work gets the applause, it is Taeler who builds the infrastructure of Built to Win that makes it possible — managing the systems, operations, and client journey that hold us together from the inside out. She makes sure that when BTW shows up, everything behind it already works.
As an instructional designer, she doesn't just organize — she engineers experiences with intention, ensuring every client who enters the Built to Win ecosystem is met with clarity, structure, and care.
At the center of that ecosystem is The Block — BTW's exclusive client community platform that she owns entirely. More than a portal, The Block is a living network of brand-ready businesses — cross-connecting, collaborating, sharing resources, and growing together long after their project with us ends.
Martias (Tez) operates where art and intention collide. A proud Sony shooter with a state of the art production setup, he brings both the tools and the eye to produce visual work that stands apart from the moment you see it.
Every shoot, every film, every final deliverable is edited entirely by his own hand — ensuring that the creative vision is never lost in translation from lens to screen.
As Head of Film, Photography and Visual Production, he brings a cinematic and documentary point of view to every brand Built to Win touches — turning identity into imagery and imagery into impact.
Charleathia sits at the intersection of education, community, and institutional access.
Armed with an MPA in Public Administration and deep experience in program management, she leads The Brand Foundation Program — BTW's proprietary certification and civic partnership initiative.
She manages the relationships that connect Built to Win Brand Foundations graduates to funding, resources, and opportunity at the highest level.
Her presence in the room changes what's possible for the entrepreneurs Built to Win serves.
